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HILIFE MUSIC GROUP CEO Adrian Fife Looks back over the years as Chief Executive Officer

And at the Humble early stages of HILIFE GROUP

London, UK – HILIFE MUSIC GROUP CEO Adrian Fife looks back over the years as Chief Executive Officer with over 14 years of service and during this time HILIFE MUSIC GROUP’s growth and development. The Chief Executive Office also looks back more specifically at HILIFE GROUP’s modest early stages of company development.

The CEO stated “I acknowledge HIIFE MUSIC GROUP’s sometimes challenging, yet nonetheless rewarding, fourteen-year journey, additionally taking into account the relatively short period of time in which to become a sizeable commercial business.  Today, HILIFE MUSIC GROUP has a number of subsidiary companies, labels and departments.”

Humble beginnings

HILIFE MUSIC GROUP started operations as small recording studios having limited resources and funding. the company commenced in business operations in 2007 when Fife, having been involved in the music industry for a number of years as an artist and music producer himself, started the business.

There were a few ideas for names for the company, however Fife recognised that it was essential to use a name that expressed his experiences and at the same time demonstrated the company goals. Eventually after combining the name of a place and part of his surname the HILIFE company name was formed.

HILIFE MUSIC eventually gained recognition, established the brand in music production and recording studio services. As the company became more distinguished in the industry, HILIFE MUSIC began to work with artists and companies which allowed for the transition into record label operations and ultimately, over time, into record company processes, procedures and status.

With the founding of HILIFE MUSIC in 2007, albeit on a smaller scale initially, the company operated continuously in some capacity from that time onward and as a result, HILIFE MUSIC – established the brand and expanded steadily, creating a number of subsidiary labels and departments.

Investor Interest

There was a significant amount of interest shown by a number of interested parties keen to invest substantial amounts of money into HILIFE MUSIC and the Group, which would have made HILIFE MUSIC a very large organisation at that point.  However, as the investors wanted to acquire a significant part of the company, as well as having different objectives and opposing directions for the company, several offers were turned down.

Fife having built the HILIFE MUSIC brand from the ground upward, chose to remain true to his initial objectives by keeping on track and not being drawn away from his original aspirations by investors wanting to take the company in a different direction.

Fife knew, however, that even at the current level of development, regardless of all that had been achieved with HILIFE MUSIC, that it would take a considerable amount of additional time and financial resources to accomplish all of the fundamental requirements needed to progress, pushing the company forward, establishing the brand and fully launching as a company.

Company Development and Departments

Over the years, company development was steadily coming in line with milestones that were set out for that point in time. The company departments were created as a requirement for HILIFE MUSIC to operate as a record company. It was then recognised that the departments within HILIFE MUSIC could be used in their own right and were made available for general public use (as well as being used by HILIFE MUSIC). This is how HILIFE MUSIC GROUP of companies were formed and the name that the company are known by today.

The departments within the group have been an important part of the success of HILIFE MUSIC.  For example, a department was established in order to sell artist merchandise. Subsequently this department became established and successful in its own capacity, known today as HILIFE DESIGNER BRANDS, which led to the department becoming a business in itself, as well as delivering the company clothing lines HILIFE and AGRADE and delivering the company designer brand JORVINCI.

AGRADE MUSIC and HI5FIVE were developed as additional labels within the group for various genres. Through AGRADE MUSIC, HILIFE GROUP delivered an industry first with “Purchase a Record Deal” and HI5FIVE provided HILIFE GROUP “DIRECT LICENSING.” For the most part, these examples are the same for all of the subsidiary companies, labels and departments.

HILIFE MUSIC GROUP CEO stated “HILIFE MUSIC has exceeded all expectations and has grown in leaps and bounds. With the company having had to overcome many obstacles, it now enters a significant juncture, and continues to develop, and having looked back over the years to where it all began, I am thrilled and extremely exited to be a part of it, it’s been a truly remarkable journey.”

For more information about HILIFE MUSIC GROUP, please visit


HILIFE MUSIC GROUP, also known as HILIFE MUSIC, was founded in 2007 by Chairman and CEO, Adrian Fife. Initially starting operations as recording studios. HILIFE MUSIC then expanded company services to include all aspects of music and audio production, then working with a number of artists and groups, over time developed to incorporate full record company operations and status.

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