Luxury hair is a buzzword in the hair industry that has often put kinky coils and curly hair to the side, favoring straight hair. Luxe Tressess is redefining the space by showcasing the beauty and luxury of all hair types. The brand is committed to empowering women to embrace their natural curls.
Luxe Tressess is a dynamic triple threat, female-owned, family-owned, and black-owned business that combines the education and experience of its strong Female CEO as well as the mother-daughter hair journeys, all spanning different hair textures. In a space where naturally curly, coiled, and kinky tresses have not received the best welcome in the past, brands like Luxe Tressess are working to change the narrative, showing that every hair type can be luxurious. Luxe Tressess does this by providing luxury hair extensions and wigs for women.
The origin story of Luxe Tressess begins with four very different hair journeys that all arrived at the same conclusion. The S’s of Luxe Tressess, Deirdre (CEO), Jon (COO), Jordan (PR), and Jayde (Social Media Director) realized that their own tresses had endured cutting, bleaching, relaxers, straightening, and even being hidden throughout their lives. They explain that this journey also extended to purchasing extensions they were influenced to believe were better than their own coily and curly tresses, which led to spending a lot of money and effort on hair extensions that did not reflect who they truly were. With a renewed outlook and creative approach to defining beauty for themselves, they realized the very hair textures they and so many other women naturally adorn are truly luxury tresses. Luxe Tressess is determined to continue knocking down barriers and removing stigmas that tell us that kinky and curly tresses are not beautiful. “Redefining our textures as luxurious is our number one goal.” To this effect, the ladies began providing luxury hair extensions that are perfect for textures 3a-4c. The Luxe Tressess premier Loc Journey Kit is coming soon, which includes custom-made bundles, crochet needles, clips, and instructions for beginning your personal loc journey.
Given their deep-seated understanding of everyday hair struggles like frizzy tresses, Luxe Tressess guarantees 5-star quality with its luxury hair extensions, making it possible for women to look good, feel good and be confident. In addition to providing luxurious hair extensions, Luxe Tresses educates their customers on black hair history. If you haven’t already, check it out on Instagram at luxe.tressessatl. We firmly believe that Luxe Tressess is not just in the business of selling hair extensions, but they are indeed the long-awaited catalyst for change, re-writing the narrative of black hair in the luxury niche.