Founded and owned by retail industry veteran Mandy Cordia, The Kindness Cause is a Las Vegas based, woman-owned, small business with a big heart. It’s the first business venture for Cordia, who most recently helped build the Women’s Fashion Apparel business for Zappos.com.
Billed as a philanthropic eCommerce site, The Kindness Cause is committed to creating an easy, transparent way for consumers to discover and support important, charitable causes through shopping when life is too busy to volunteer.
Where shopping is an act of kindness
Through vetted, 60-day partnerships with nonprofit organizations, The Kindness Cause delivers a curated assortment of meaningful gifts that give back. The site offers two product collections; The Cause Collection, where each item is themed around the mission of its non-profit partners, and The Kindness Collection with products themed around kindness and positive affirmations. With every purchase, The Kindness Cause donates to a non-profit organization.
In celebration of Earth Day, The Kindness Cause is pleased to announce its first charitable partnership and limited-edition Cause Collection with GASP, a Birmingham, Alabama non-profit on a mission to advance healthy air and environmental justice in the greater-Birmingham area through education, advocacy, and collaboration.
“I’m so excited for the launch and the opportunity to raise money for some incredible causes,” says founder and owner of The Kindness Cause, Mandy Cordia.
“I’m grateful to have GASP come on board as my first Cause Collection partner. Not only do I love their mission but learning about their work has helped shape many of the decisions I’ve taken to make The Kindness Cause more environmentally friendly.”
“GASP is honored to partner with The Kindness Cause to raise funds to support our mission for healthy air and environmental justice,” adds Michael Hansen, Executive Director for GASP. “Mandy’s philanthropic, eco-conscious vision is an exciting and refreshing take on eCommerce. This partnership will help us reach new audiences and increase our reach across the US.”
The GASP x The Cause Collection features environmentally friendly T-shirts, hats, jewelry, stationery, and more. A portion of the proceeds from all purchases will be donated to GASP to further their clean air initiatives. The collection will be available for sale through May 2022.
“We’ll also be donating a portion of the proceeds from our Kindness Collection to non-profits helping people who have been displaced in Ukraine,” adds Cordia.
Explains Cordia, “The idea for The Kindness Cause is born out of my love of helping others, but lack of time to volunteer. As a working mom of two, I wanted to give back by purchasing gifts for friends and family that supported philanthropic organizations. While this was a great way to learn about new non-profits and important issues, it took a lot of work to learn about the organizations and the give back was often vague.”
“So, I decided to apply my 20+ years of retail experience, and my drive to spread kindness to tackle the problem head on and create The Kindness Cause. I’m excited to bring consumers a growing range of products that bring them joy while being able to give back,” concludes Cordia.
The Kindness Cause is an eCommerce site created to easily support philanthropic causes and redefine charitable shopping through education and transparency. Through vetted, 60-day partnerships with non-profit organizations, The Kindness Cause delivers a curated assortment of meaningful gifts that give back. Every purchase supports a non-profit organization. The Kindness Cause was founded by owner, Mandy Cordia, and is based in Las Vegas, Nevada.
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