London, UK – July 18, 2022 – Search engine optimisation, when done successfully, improves website’s visibility and allows them to rank higher on search engine unpaid results page.
Because the internet is a widespread platform used by hundreds of millions of people, this can be a great way to connect your brand with your target audience, while targeting a wider variety of people. However, this does mean there is a lot of online traffic and competitors already, which is where SEO comes in perfectly.
Although SEO softwares comes in handy, these are simply not enough to truly optimise your online presence. Most of the time, having a software in place does not mean you will rank high for particular keywords, too.
Taking the time to learn the key components of SEO, or looking at hiring external professionals can actually provide you with the results you need by implementing, analysing and reporting on your keywords and campaigns.
Speaking of the wider benefits of understanding SEO, James Speyer at The Brains, says:
“Most SEO software is designed as a method of optimisation in and of itself – keyword research tools can find you great keywords, but only if you have the fundamental skills required to lead them in the right direction.
Content optimisation software can tell you how to write the best SEO pieces, but that means nothing if your strategy isn’t built around the best content opportunities. SEO tools help to refine and improve the implementation of your strategies, but alone they’ll do nothing but spit out metrics and data that may or may not be useful. SEO software needs to be paired with an SEO mind.”
– James Speyer, Senior Account Strategist, The Brains
The Brains, a leading London-based digital marketing agency, offer services such as PPC, SEO, content marketing, lead generation and more to maximise ROI, increase sales and generate high-quality leads.
For more information, please contact:
Jonathan Lemer, Director, The Brains
Email: [email protected]
Telephone: 0333 050 7328