Nationally acclaimed marketer and sales trainer Danny Cope has launched an innovative advertising model designed to connect small businesses with local residents, through the creation of the ADVISOR chain of magazines.
“It was obvious,” Cope said when asked how the idea was hatched, “that very few households were aware that nearly all of their purchasing needs could be met by patronizing those businesses close to their homes – the businesses who have invested in the community and who depend on local traffic to survive.”
Through Direct Mail, ADVISOR Magazines reaches every home in each zip code, emphasizing the benefits of local patronage while providing current news pertinent to that area. Cover stories highlight entrepreneurs who have invested in the community and interior content provides safety tips and local current event information.
“We believe communities are strongest when they work together,” Cope explained. “Advisor Magazines brings stability and strength to each neighborhood by educating residents to the amazing, wonderful opportunities they have right at home. The local businesses are the ones that support your parks, little league teams, cultural events and so much more. It is only natural that people will want to support them … if they know about them. That’s what we do. We connect the community with the businesses.”
Uniting shoppers and local stores is just the beginning of the Advisor Magazine mission, however. Through ‘Affiliate Marketing’ Advisor Magazines provides an opportunity for every resident to reach every market from the comfort of his or her own home. If a local business does not have the product of service you seek, Advisor Magazines will connect you to one of the largest networks of business cooperation in the country. Servicing every need their clientele has is the Advisor Magazines goal, and Danny Cope has made sure that is a reality.
“Don’t forget the Treasure Hunt, the Million Dollar Hole-In-One Contest and all the other exciting events we sponsor,” Cope told us as we concluded our interview. “Each month clues are published in every magazine and the first person to decipher them and find the treasure is $10,000 richer. It’s very exciting. Just like the many other community events that unite neighborhoods and bring some riches along with a lot of fun!”
When asked how local businesses benefit from Advisor Magazines, a store owner and advertiser told us, “Advisor Magazines is the only advertising venue that truly delivers on their promises. The quality and content of the magazine and the exciting contests assure us that we will be in the home all month. No other advertising company can make that claim. We love Advisor Magazines because it brings results.”
Danny Cope told us his goal is to make every business a household name in their community. There’s little doubt he will succeed since Advisor Magazines is quickly becoming a household name nationwide. Visit advisormagazines.com for more information.