Kyle Stout discusses the benefits of email automation.
Listen to the interview on the Business Innovators Radio Network:
An important aspect is email automation, whereby email messages are sent out automatically based on predetermined criteria. This can be useful for optimizing the sales process and maximizing revenue from existing traffic, lead flow, and returning customers. Many businesses find a quicker ROI by optimizing the results they’re getting from their existing marketing and sales channels before moving on to expanding those channels. That’s where email automation really shines. Beyond automation, good email marketing stems from sending out relevant content to the right people within the email list on a regular basis. By leveraging segmentation, businesses can break their email list into smaller groups of people based on certain characteristics and then send them content that’s most relevant to those groups. A thoughtful campaign strategy combined with good segmentation allows businesses to scale their email marketing sales channel to generate more revenue for their business while focusing on long-term customer retention.
Kyle explained, “One of the most important aspects of email marketing is email deliverability. This refers to the ability of your emails to reach your subscribers’ inboxes. A high deliverability rate ensures that your target audience sees your messages. Several factors can affect email deliverability, including the quality of your content, the technical configuration of your domain, and the frequency with which you send messages. Your email service provider (ESP) can also impact deliverability rates. To ensure high deliverability rates, working with a reputable ESP and monitoring engagement metrics are essential. Additionally, leveraging segmentation can help improve deliverability.”
Video Link: https://www.youtube.com/embed/iWTbIH1Xx2Y
About Kyle Stout
Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases.
Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for ecommerce businesses.
Kyle is a husband and proud girl-dad living in Tulsa, Oklahoma. When he’s not working, he enjoys working out, staying active outdoors, hosting family cookouts, and traveling.
Learn more: https://www.elevateandscale.com/