In a generation ruled by the opinions and ideas of others, many have been robbed of their dreams, people have been stopped from doing what they truly want to do, and halted people from being who they want to be. Zro Fux aims to change the game.
“It’s your life. You’re writing the script. Stop giving Fux about what anyone else thinks. That’s what Zro Fux wants to bring forward,” says Kris of Zro Fux Clothing.
The brand is about empowering people to chase their dreams by overcoming fears and anxiety and giving “zro fux” about the negative opinions of others.
“Zro Fux is not about being completely apathetic. It is about giving Zro Fux to the opinions of others and giving all the Fux about the things that are closest to you,” adds Kris.
On the website, shoppers can check out a wide array of collections: MINIMAL, Elite, Rebel, and Legacy, all of which relate to being unconcerned or unfazed by the opinions and perceptions of others.
“It is not about being mean, but about being unapologetic for who you are or how imperfect you may be. It’s about valuing yourself and accepting nothing less from people around you,” says Kris.
The Zro Fux Clothing MINIMAL Collection features clothing items that serve as the antithesis of the modern consumerist narrative – allowing consumers to wear whatever they want for whatever phase of life they are in. It showcases seamless pocket leggings, trackies, oversized hoodies, tanks, trucker caps, bucker hats, long sleeve tees, and ribbed crop tanks for women.
On the other hand, the Collection offers a wide array of clothing items for men, including oversize crewnecks, Minimal tees, oversize hoodies, trackies, gym duffel bags, hooded jackets, and surf caps.
Using high quality fabric for their garments has earned an excellent reputation amongst spinners.
With its bid to redefine standards, Zro Fux is well on track with its mission to help individuals feel empowered when wearing the brand. It aims to push people to conquer whatever it was that they were going to do before they second-guessed themselves and listened to someone who didn’t have what they wanted.
Those who want to check out Zro Fux’s entire collections and its latest featured products may visit the website to get started. Others who wish to learn more about Zro Fux may check out its social channels for more information.