NEWPORT BEACH AND TEMECULA, CA – AUGUST 6, 2022 – CBD brands Indigo Harper and Kurativ CBD have proudly announced their definitive agreement for a strategic partnership that became effective on May 1st of this year.
According to Amanda Campbell, Founder of Indigo Harper, “the objective of this alliance is to leverage our mutual strengths to broaden and strengthen our offering to current customers, as well as to other consumers of CBD and wellness products.”
“Together, we are creating an ecosystem to provide all consumers of CBD products with a better wellness experience.”
CBD uses for healthcare and well-being purposes have increased exponentially in the last few years. Several studies have shown the potential of CBD to relieve different types of chronic and injury pain, reduce anxiety and stress, and aid in quality sleep, among others.
Indigo Harper and Kurativ are two well-recognized companies that stand out amongst their customers and the rest of the industry for manufacturing their own high-quality CBD products with best-in-class production standards. They originated from an authentic enthusiasm and determination to help families have a better quality of life.
Both companies have similar and complementary values that focus on customer satisfaction and wellness, Also, both take pride in using only premium, organic U.S.-grown hemp to make their products.
“Kurativ and Indigo Harper are family-oriented businesses, leveraging relationships and focused on strong partnerships to help grow and expand our reach. We both started from scratch, went through the struggles to grow our businesses as entrepreneurs. Now, we get to continue to grow together.”
“Most employees of Kurativ have known each other for years, some having served together in our military. There is a deep sense of connection and trust between everyone that is both refreshing and fun to work with.
According to both CEOs, this alliance represents a unique opportunity to take advantage of each brand’s strengths.
With Indigo Harper’s experience in offering its products directly to the consumer and Kurativ’s robust retail and reseller network, they have created an ecosystem to reach more customers with the potential benefits of their products.
Since their foundation, Kurativ and Indigo Harper have been recognized for working tirelessly to innovate the CBD space by creating new products adequate to the substance’s different uses.
So far, Indigo Harper has specialized in topical products like its flagship Nourishing Body Balm, Hydrating Body Oil, and After Sun Body Spray.
On the other hand, Kurativ has focused more on ingestible products, such as its line of Multi-Flavor Gummies, its Full-Spectrum Oils and Tinctures, and its distinctive line of products for pets, such as the CBD Pet Treats.
Ryan Morris, the founder of Kurativ, explained: “Our partnership will be of huge benefit, not just from a business perspective, but for offering our various clients an overarching CBD wellness solution.”
“Our brands are different and complement each other well. There is no competition because we specialize in different product segments and have different branding strategies.”
“They can sit on a shelf beside each other without competing. That is why our products will be visible on Indigo’s website, and their products will be visible on Kurativ’s.”
Amanda explains the advantages of conjoining two firms that round off each other so well.
“When you talk about business alliances, you always want to partner up with a company that aligns with your values, has a great product offering, and great opportunities for strategic growth.
“What we’re doing is bringing two best-of-breed brands to create a very positive, comprehensive solution for our customers.”
Important: The products described here are not for use by or sale to persons under the age of 18. These products should be used only as directed on the label. The hemp in Indigo Harper and Kurativ Premium CBD’s products is a natural constituent of industrial hemp plant grown in the United States of America.
Kurativ Premium CBD and Indigo Harper do not sell or distribute any products that are in violation of the United States Controlled Substances Act (US CSA). All products are THC-free (less than 0.3%) and legal in all 50 states.
Representations regarding the efficacy and safety of Indigo Harper and Kurativ Premium CBD products have not been evaluated by the Food and Drug Administration. For any concerns, please contact [email protected].
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